Meta is adding more generative AI tools for advertisers, including enhanced text and image generation, creative expansion, text overlays, and a centralized collection of AI tools within Ads Manager.
The first updated element is image generation, allowing for the generation of full image variations based on the original ad creative.
Meta's generative AI can create variations of ad creatives, such as transforming a coffee cup ad into a lush farm scene, providing more creative options.
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