Puig's radical new logo bucks the trend in fashion branding
Briefly

The Puig logo stands out in the fashion industry trend of minimalist logos, inspired by Joan Miró's art and the brand's 1970s logo, adding creativity and human touch to the design.
M/M (Paris), the agency behind the new Puig logo, aimed to incorporate reason and emotion into the brand's identity, bringing back the human touch that was lost in the previous design.
Read at Creative Bloq
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