Business owners must understand that marketing is a continual process, not a one-time event. Consistent marketing efforts are crucial for sustained success, as evidenced by Amazon's continuous marketing across all platforms.
Various marketing strategies exist for B2B SaaS startups, including digital marketing, event marketing, account-based marketing, influencer marketing, and more. However, not all strategies are suitable for every business, emphasizing the importance of choosing the right strategy for success.
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