What Is SEO Marketing? Definition, Importance, and Types (2024) - Shopify
Briefly

Search engine optimization (SEO) is a marketing strategy aimed at improving a website's visibility on search engine results pages (SERP). Techniques include keyword optimization, quality content creation, link building, improving site speed, and mobile-friendliness.
In commerce, 59% of shoppers use Google to research a purchase, emphasizing the importance of appearing in search results for products or information.
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