Apple may try to shove AI summaries and browser assistants into Safari in a move reminiscent of the existing Arc Browser, possibly powered directly from the device. The browser might allow users to highlight and erase sections of web pages, with the ability to mask annoying banner ads.
Rumors suggest that Safari 18 could erase parts of a site you don't want to see, remember your selections, and re-erase them upon revisiting. This feature resembles apps like 1Blocker on Safari for iPhone or uBlock Origin on other browsers that enable cosmetic filters and speed up page loading.
AI upgrades to Safari seem inevitable, particularly with the Intelligent Search feature utilizing a language model. Advertisers and publishers might oppose built-in ad-blocking features, impacting the click-centric publishing model amid the AI trend in Google Search.
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