"The biggest commonality among these growing brands is they are niche - niche brands have the most green space," said Launchmetrics CMO Alison Bringé.
"The success of a brand can actually be the fact that you don't know them, or that not everybody uses them. Everyone is looking for these cult-like products, and they're looking to smaller brands to deliver them," said Bringé.
[
add
]
[
|
|
...
]