Posting on social media can feel like you're shouting into the abyss, with the average daily time spent on social media continuing to steadily increase.
TikTok may be the latest social media star, and with the number of users, the instinct is to join the crowd. First, consider if that's where your audience is. Typically, it draws a younger audience, which may be the target place for retail brands, but it may not have the exact audience for you.
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