BI's SAGA reACT uses AI to analyze content sentiment and emotional reactions, following the trend of emotion-based targeting tools by The New York Times and others.
Advancements in AI accessibility and proven performance reasons for launching emotion-based targeting tools at BI, creating actionable audience segments.
BI combines reader emotional response research with AI to develop the SAGA reACT targeting tool for direct deals and private marketplaces.
Advertisers are motivated by easy-to-use targeting tools like SAGA reACT, utilizing audience panel insights powered by AI for enhanced advertising effectiveness.
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