Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data
Briefly

from Forbes2 weeks ago
Tried-and-true methods for campaigns are being phased out due to signal loss and the deprecation of third-party cookies. Privacy laws and ethical data usage are also prompting brands to examine their strategies.
Forbeshttps://www.forbes.com/sites/forbestechcouncil/2024/05/03/how-to-respond-to-the-shifting-tides-of-leveraging-customer-data/
Many companies will likely evolve these strategies to be prepared for the new digital ecosystem focused on more 'walled garden' environments where data is not easily transferable and new customers are harder to find.
Forbeshttps://www.forbes.com/sites/forbestechcouncil/2024/05/03/how-to-respond-to-the-shifting-tides-of-leveraging-customer-data/
The changing ecosystem is pushing brands to think deeper about their data and ways to enhance campaign performance.
Forbeshttps://www.forbes.com/sites/forbestechcouncil/2024/05/03/how-to-respond-to-the-shifting-tides-of-leveraging-customer-data/
Given the shifting tides, data companies that were once used for campaign targeting and audience development are now being used for data enrichment.
Forbeshttps://www.forbes.com/sites/forbestechcouncil/2024/05/03/how-to-respond-to-the-shifting-tides-of-leveraging-customer-data/
Read at Forbes
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