Council Post: Tailored Market Research Approaches Mean Better Audience Understanding
Briefly

Our clients need more than a shiny, PR-worthy statistic; they need to deeply understand where their target audiences are spending time, when they are most engaged and how to best reach them.
To find out exactly how consumers feel about brand content in the podcast environment, we knew it wasn't enough to simply send out a questionnaire to the general population.
Read at Forbes
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