First, in 1996, the Clinton administration's Telecommunications Act of 1996 spurred deregulation in the industry... and PR and business leaders to form working relationships with the press.
Then there was the rise of the internet in the early 2000s... monetize their content effectively for the digital age.
Combined, these three factors led the news industry to where it is today... media efforts—they should adapt their strategies to include a wider range of media outlets.
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