Crack the social media code with the hosts of Marketing Happy Hour

Crack the social media code with the hosts of Marketing Happy Hour

Briefly

Cassie highlights the importance of communicating a unique value proposition to differentiate from competitors on social media by asking 'Why me?' and stressing the need to transmit this message consistently across platforms.

Yelp - Official Bloghttps://blog.yelp.com/businesses/behind-the-review-crack-the-social-media-code-with-the-hosts-of-marketing-happy-hour/

She emphasizes the significance of selecting the right social media channels to engage with the audience effectively, considering content styles, internal resources, posting consistency, and the unique use of each platform.

Yelp - Official Bloghttps://blog.yelp.com/businesses/behind-the-review-crack-the-social-media-code-with-the-hosts-of-marketing-happy-hour/

Content creation for local businesses should aim to establish trust by showcasing the team, the business owner, and involving customers in the story.

Yelp - Official Bloghttps://blog.yelp.com/businesses/behind-the-review-crack-the-social-media-code-with-the-hosts-of-marketing-happy-hour/

Marketing experts recommend small businesses to leverage their unique value proposition, personalized content, and storytelling to build a strong connection with their audience.

Yelp - Official Bloghttps://blog.yelp.com/businesses/behind-the-review-crack-the-social-media-code-with-the-hosts-of-marketing-happy-hour/