Data literacy: The key to correcting the C-suite trust deficit | MarTech

Data literacy: The key to correcting the C-suite trust deficit | MarTech

Briefly

34% of CEOs have great confidence in their CMOs. 32% trust their CMOs. 56% believe their CMO supports long-term vision. Only 10% think CMOs prioritize their needs.

MarTechhttps://martech.org/data-literacy-the-key-to-correcting-the-c-suite-trust-deficit/

Lack of CEO trust in CMOs poses a significant challenge, pointing toward a broader issue of trust within marketing leadership, necessitating a shift towards a more objective and aligned goal-setting approach.

MarTechhttps://martech.org/data-literacy-the-key-to-correcting-the-c-suite-trust-deficit/