Google's antitrust trial spotlights search ads on the final day of closing arguments

Google's antitrust trial spotlights search ads on the final day of closing arguments

Briefly

Google's search advertising business traps advertisers into its ecosystem, with rising ad prices and lack of viable alternatives, according to the U.S. DOJ trial.

Digidayhttps://digiday.com/media-buying/googles-antitrust-trial-spotlights-search-ads-on-the-final-day-of-closing-arguments/

Advertisers face issues like maxed-out spend on Bing, opaque ranking processes, and limited viable options, claiming to be 'kept in the dark' by Google.

Digidayhttps://digiday.com/media-buying/googles-antitrust-trial-spotlights-search-ads-on-the-final-day-of-closing-arguments/