"Sports is the main [content] keeping people from cutting the cord completely," said Darwin Aguinaldo, media director of linear media at Media Culture.
"It is fragmented as certain sports and teams are available on different platforms, which causes CPMs in non-linear TV platforms to come in higher compared to linear TV," said Aguinaldo.
#sports-media-investments #fragmented-media-landscape #advertising-strategies #sports-content-consumption #pricing-challenges
[
add
]
[
|
|
...
]