'Martech is just a tool; to deliver it right, it must be addressed throughout the entire marketing ecosystem'; so say 66% of CMOs, in a recent survey from The Drum and AAR.
The big challenge for more than half (55%) of marketing leaders over the next 12 months is the ability to link marketing to business growth, says The Drum and AAR research.
[
add
]
[
|
|
...
]