Digital-native brands are strategically choosing sports sponsorships over social media to reach a broader US customer base.
Sports sponsorships offer brands like Liquid I.V. a platform to showcase at the intersection of sports, hospitality, and entertainment, tapping into 'dehydration occasions' for marketing opportunities.
Liquid I.V.'s foundation in sports, like working with the MLB, shows how sports sponsorships can solidify a brand with thousands of potential new customers.
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