A long line to engage with a film's lobby display is not standard but highly effective for marketing. Barbie's life-size box drove social media buzz, contributing to its $1.4 billion box office earnings.
Unique lobby displays like Twisters' vertical wind tunnels aim to be TikTok-worthy activations. The challenge lies in replicating the success of Barbie's nostalgic and interactive box for social media engagement.
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