The company's presentation includes partnerships with Paramount Global and the NHL, Pulse enhancements, and measurement deals with Nielsen and iSpot for advertisers to have more control over ad placement.
TikTok's Pulse Premiere program is expanding with new content providers like Paramount and the NHL, offering advertisers customizable lineups and opportunities to buy against specific moments and content.
Kyle McMann from the NHL mentioned, "TikTok has allowed the NHL to engage with our passionate fans in new ways." The partnership with Pulse Premiere aids monetization and brand engagement.
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