Bringing our adtech in-house will allow us to power the ads plan with the same level of excellence that's made Netflix the leader in streaming technology today, Amy Reinhard, Netflix's president of advertising, said...
We're being incredibly strategic about how we present ads because we want our members to have a phenomenal experience. We conduct deep consumer research to make sure we stay ahead of the competition, bringing opportunities that are better for members and better for brands, Amy Reinhard noted...
Reinhard estimates that Netflix's ad-supported tier, which launched in November 2022, now counts 40 million global monthly active users, an increase of 5 million from 2023. Additionally, 40% of new subscribers sign up for the ad tier in the countries where that option is available...
When talking about Netflix's ad tier during its most recent earnings report, co-CEO Greg Peters said there is plenty more to do to realize the potential in the space...
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