Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic | AdExchanger
Briefly

COPPA 2.0 would restrict how advertisers collect and use data from users under 16 and ban ad targeting for kids and teens.
KOSA would require platforms to restrict algorithms from serving harmful content to kids and enable strict privacy protections by default.
KOSMA would prevent kids under 13 from creating social media accounts and ban algorithmic recommendations for kids under 17.
"Demonizing paid traffic is literally one of the worst things we could be doing," Glaser writes. "Paid traffic is the method by which publishers can take control of their future."
Read at AdExchanger
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