Increasingly stress-inducing subject lines helped The Intercept surpass its fundraising goal
Briefly

from Nieman Lab2 weeks ago
"We're not exaggerating. If people don't pay for it, journalism will die," read the subject line of a fundraising email from The Intercept.
Nieman Labhttps://www.niemanlab.org/2024/05/increasingly-stress-inducing-subject-lines-helped-the-intercept-surpass-its-fundraising-goal/
The April campaign by The Intercept aimed to add 3,000 new recurring monthly donors in two weeks, with the most effective email on April 24 resulting in 525 new donors.
Nieman Labhttps://www.niemanlab.org/2024/05/increasingly-stress-inducing-subject-lines-helped-the-intercept-surpass-its-fundraising-goal/
Read at Nieman Lab
#the-intercept #fundraising #journalism #donors #campaign
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