Selling the largest [sponsorship] ahead of time - harkening back to the good old days, how things were before the volatility - is a really great sign [for an ad market rebound],
So far this year, McKown said that overall events advertiser bookings are up 77% year over year compared to the first half of 2023, with custom bespoke events helping to lead the charge.
Client renewal rate is also up by about 75% compared to last year for both events and custom content...
Other publishers are echoing McKown's statement that event renewals are up this year as well. And that's a boon to the rest of the ad business, it seems.
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