Influencer marketing has a greater impact on conversion and sales than we give it credit for. New research from Sprout Social found that almost half of consumers indicate that they make daily, weekly, or monthly purchases because of content they saw influencers post.
Trust remains a priceless commodity that every brand must build; influencers are necessary partners to tap into consumer trust, especially among younger generations with endless purchasing options. Brands benefiting from influencers will see positive results.
Social media is the primary channel for learning about new products and services for 8 in 10 consumers. It outranks TV/streaming, digital, and print media by offering various ways to hear about new brands, providing a discovery-to-purchase pipeline.
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