It's a category in which, according to Kantar's database, consumers feel that ad campaigns forge more affinity. Food and drink ads, as a whole, are considered by consumers to be 8 points more impactful, 9 points more distinctive and 9 points more enjoyable than other categories.
This year, themes such as nostalgia, humor and purpose are proving to be key ingredients in brands' advertising playbooks. Elements like storytelling and visual impact also play a key role.
#food--drink-advertising #consumer-perception #advertising-strategies #market-research #brand-affinity
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