"The Joe Rogan Experience" podcast, which debuted in 2009, has been an exclusive offering on the music streaming platform since 2020, with the company touting it as the most-listened-to podcast globally.
The multi-year deal with Rogan, which is estimated to be worth as much as $250-million, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported on Friday.
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