Podcasting is an engine for real growth with a large and engaged audience. 43% of Americans listen monthly, with projections of over 100 million monthly U.S. listeners by 2024, showing high engagement levels, especially in response to ads, with 81% taking action after host-read ads.
Being a podcast sponsor or creating a podcast can lead to significant benefits. 81% of podcast listeners take action after host-read ads, and 52% trust advertisers endorsed by podcast hosts. Listeners feel deep connections with hosts - 68% report a strong connection, leading to increased impact for businesses.
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