The American Privacy Rights Act (APRA) would give consumers rights to access, correct, delete, and export their data, with the addition of the option to opt out of targeted advertising. Businesses would need affirmative opt-ins for collecting and sharing sensitive data with third parties.
Lawmakers are seeking to address key challenges like defining 'sensitive data' and resolving issues around preemption and a private right of action to ensure the success of the APRA, showing bipartisan motivation for federal privacy law.
#american-privacy-rights-act #national-privacy-legislation #consumer-rights #business-obligations #bipartisan-efforts
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