An influential advisor to the bloc's top court affirmed that the region's privacy laws limit the use of personal data for advertising, potentially impacting Meta's practices.
Advocate General Athanasios Rantos emphasized the importance of proportionality in data retention for ads, aligning with GDPR requirements of a lawful basis for processing.
"Rantos proposes that the Court should rule that the GDPR precludes the processing of personal data for the purposes of targeted advertising without restriction as to time." - CJEU press release
#metas-tracking-ads-business #european-union-privacy-laws #gdpr-compliance #data-retention-regulations #cjeu-advisory-opinions
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