To find common ground between Bode's luxury tailoring and Nike's athletic apparel, the designer peeled back the layers of the sportswear label's mighty history to its founding values: sportsmanship and citizenship. Classic athletic silhouettes are laced with Bode Aujla's ever-intelligent and often hand-crafted detailing, which bring to light tales of America's robust sporting culture - and Nike's hand in forging it.
When I launched Bode in 2016, we had a lot of outreach from brands wanting to collaborate. But I've always said that I only wanted to work with Nike because, for me, it's the best apparel brand in sportswear in America and has a similar ethos and origin story to Bode.
It was founded by people who were really passionate about what they were doing. I also have a funny story - the founder of my high school was an avid runner and so was his son. His son was close friends with Jeff Johnson, employee number one of Nike.
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