In order to improve or curate your brand, I would first suggest doing an audit of your current presence and postings on all social media platforms. As you do the audit, look for images, statements, pictures and more that may be construed as divisive or unprofessional.
Tell your story, as it is your unique signature. Share your journey, the challenges you've faced and the victories you've celebrated. Storytelling is effective because it humanizes you, making your brand relatable and memorable.
To authentically boost your online brand, start with storytelling grounded in data and real-world insights. Using data and the on-the-ground experiences of your customers, share monthly industry stories that highlight your team's projects.
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