Disney and Warner Bros. Discovery have joined forces to bundle Disney+, Hulu, and Max into one service, resembling the cable packages of the past, with ad-free and ad-supported tiers, set to launch in the summer.
The partnership sets up a competition between streaming old guard (Netflix, Amazon) and legacy media newcomers (Disney, Warner Bros. Discovery), with the potential to challenge Netflix's catalog.
Disney's streaming profit is increasing, and Max is profitable for Warner Bros. Discovery even with subscriber losses, indicating the competitiveness of combined offerings.
This new bundled service creates complications for viewers and challenges other streaming platforms like Apple TV+ and Amazon, which have different revenue streams beyond streaming.
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