Court documents reveal Google paid Apple $20 billion in 2022 to secure search engine dominance on Safari, emphasizing the immense costs involved in maintaining this position.
Google's payments to Apple accounted for 17.5% of its operating income in 2020, underscoring the deep financial ties between the two tech giants amidst antitrust scrutiny.
Apple entertained lucrative proposals, including Microsoft offering 90% of its ad revenue to make Bing Safari's default search engine, showcasing the competitive landscape of search engine partnerships.
Despite antitrust allegations, Google's search engine market share remains dominant with almost 92%, solidifying its position as the top search engine for the past two decades.
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