The ads, which are to be split between $140 million on television and $110 million on digital and streaming platforms, will start the day after the Democratic National Convention concludes in August and will run through Election Day, the super PAC said. The ad reservation covers seven states that are seen as the main presidential battlegrounds: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
Future Forward is also aiming to target some of the same demographic groups of more disaffected and disengaged Democrats that the Biden campaign itself is focusing on: younger voters, Hispanic voters and Black voters. The reservation is entirely by Future Forward's super PAC, which is known as FF PAC. The group also has a nonprofit arm that ran advertising last year.
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