Google is introducing a grid of product tiles on the search engine results page, providing details like product name, images, price, store name, ratings, and reviews. The tiles lead to shopping knowledge panels, simplifying price comparison for consumers without redirecting to the e-commerce site.
Product tiles are based on structured data like Schema.org markup. Google expanded product structured data support, emphasizing shipping, returns, and variants like sizes and colors, crucial for visibility in the product grids and shopping knowledge panels.
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