AdExchanger3 weeks agoMarketingThe IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]
AdExchanger1 month agoMarketingVideo Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up | AdExchangerAdvertisers view video game ads as a mature and effective channel for reaching millennials and Gen Z. Despite lagging ad spend compared to audience engagement, there is a positive trend of increasing budgets for gaming ads. [ more ]