Marketing

Marketing

Maddy Baloy, a TikTok sensation who shared her terminal cancer journey, passed away at 26 after inspiring millions with her positive outlook and dedication to fulfilling her bucket list. [ more ]

The podcast discusses the creative and controversial use of AI at work, creators' response to TikTok ban, and the impact of deep fakes in a high school. [ more ]

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws. [ more ]

The Met Gala, despite being a Vogue branding event, has been sponsored by tech giants like Amazon, Apple, Instagram, and TikTok, reflecting the dynamics of modern media partnerships. [ more ]

Virtual reality (VR) technology offers startups a unique way to engage customers and create lasting impressions through immersive experiences. [ more ]

Streaming ad spend projections show social video outpacing CTV growth. [ more ]

Virtual influencers combine real and fictional elements to engage audiences on various digital platforms. [ more ]

Young sisters Aixa and Nirvana impress with heavy metal covers on TikTok, following in the footsteps of prodigy Nandi Bushell. [ more ]

The Kentucky Derby is attracting a younger audience through social media and collaborations with popular figures. [ more ]

Small businesses can benefit from utilizing AI for customer service, marketing, inventory management, and business operations. [ more ]

Blogging is essential for law firms' online growth despite SEO rumors; it establishes authority, boosts SEO, and provides valuable content. [ more ]

Understanding digital marketing is crucial for new online store success. Digital marketing levels the playing field, even for small businesses. [ more ]

Realistic goals are essential when pursuing multiple side hustles. [ more ]

Confused.com launched a new brand position 'Just used Confused.com' with a catchy whistling jingle to make the ad memorable and fun. [ more ]

Instagram is focusing on amplifying smaller creators by changing recommendation algorithms. [ more ]

Google updates ad policy to ban deepfake pornography services. [ more ]

Artists from Universal Music Group, including top names like Drake and Adele, to return to TikTok after striking a new licensing agreement. [ more ]

The TikTok account Globetrots creatively combines Google Earth and text-to-speech for engaging top-ten list videos. [ more ]

The Google Pixel 8a will emphasize AI capabilities, high-performance camera, fresh design, and long-term software and hardware support. [ more ]

Consumer health company introduced creativity into health advertising to attract talent and make brands more appealing. [ more ]

The creator economy offers lucrative opportunities through video content monetization by matching great content with the right strategy. [ more ]

Having a solid tech stack is crucial for brands in the AI era to streamline internal processes and improve social media practices. [ more ]

VSCO Hub connects brands with photographers through AI for matching styles and preferences, aiding collaboration and monetization. [ more ]

More people prefer remote work post-pandemic, facilitated by apps like Slack and Discord. [ more ]

IZEA Worldwide focuses on enabling influencers monetize their content. [ more ]

The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]

Low CEO trust in CMOs is causing a notable tenure issue, signifying an underlying trust problem within marketing leadership. [ more ]

Success with AI in marketing hinges on providing the right context and data to unlock its creativity potential. [ more ]

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes. [ more ]

Creating unique and interactive lobby displays can drive social media buzz, enhancing movie marketing and box office success. [ more ]

Over $600 billion spent on PPC ads in 2023. Ad and click fraud have similarities but are distinct. Ad fraud involves larger scale manipulation. [ more ]

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising. [ more ]

Digital-native brands are shifting from social media to sports sponsorships to expand their US customer base. [ more ]

Content marketing can be powerful but often underperforms due to subtle content strategy issues. [ more ]

Integrating social media into trade show strategies is crucial for standing out in today's digital age. [ more ]

Different types of email marketing campaigns include Promotional, Newsletter, and Lead Nurturing Emails, each serving distinct purposes for engaging with subscribers. [ more ]

Facebook followers play a crucial role in expanding influence and reach on the platform. [ more ]

Prime Video offers limited ads, primarily 30-15 second clips, except for Amazon Freevee with longer shows. Ad removal involves purchasing an extra add-on. [ more ]

Dr. Martens' IPO success was followed by a sharp decline due to disappointing financial results and leadership changes. [ more ]