AdExchanger3 weeks agoMarketingThe IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]
Investing.com23 years agoMarketingEarnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.comViant's Q4 2023 had an 18% revenue increase and a 400% EBITDA rise. CTV advertising growth and AI Bid Optimizer contributed to Viant's success. [ more ]
Digiday2 months agoPrivacy technologiesFrequency management is capping CTV ad spendAd tech companies are shifting focus to connected TV advertising, a sector expected to grow significantly this year. Challenges like frequency capping impact the CTV ad industry, with a need for more efficient mechanisms to manage ad repetition. [ more ]