#consumer-data

[ follow ]
The Drum
2 weeks ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt. [ more ]
The Drum
2 months ago
Marketing

TGI Friday's CMO on getting the 'forgotten and tired' food chain back on the radar

TGI Friday's hired Rhiannon Scarlett as CMO in 2022 for data-driven decision-making.
Scarlett aims to revive TGI Friday's brand image through digital transformation. [ more ]
The Mercury News
3 weeks ago
Privacy professionals

Who's selling your digital data? California offers tools to protect online privacy

Data brokers collect and sell personal data, including location and health information, raising privacy concerns. [ more ]
AdExchanger
2 months ago
Privacy professionals

What Is A Data Broker? | AdExchanger

Data brokers dislike being called data brokers due to negative connotation.
Legal definition of a data broker includes companies that collect consumer data for monetization. [ more ]
TechCrunch
3 months ago
Privacy professionals

FTC orders Blackbaud to overhaul 'reckless' security practices in wake of 2020 breach | TechCrunch

Blackbaud settles with the FTC over a 2020 data breach
FTC alleges lax security protocols allowed hackers to access sensitive consumer data [ more ]
IPWatchdog.com | Patents & Intellectual Property Law
3 months ago
Privacy professionals

Wearables and Personal Data: Risks, Considerations and Protections

Companies must know what consumer data they use and how it is stored and used
Consumers are demanding transparency about the data collected by wearable devices [ more ]
www.nytimes.com
1 month ago
Data science

Colorado Bill Aims to Protect Consumer Brain Data

Consumers' personal data, including brain activity, is increasingly collected by consumer neurotechnologies, raising privacy concerns. [ more ]
The Verge
4 months ago
EU data protection

This is how Facebook knows where you've been and what you bought

Facebook receives data from an average of 2,230 different companies for each user.
One volunteer had data from nearly 48,000 different companies. [ more ]
The Drum
5 months ago
Business intelligence

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media is a growing trend as retailers leverage their e-commerce platforms to sell media inventory to third-party brands and target ads based on customer preferences.
The retail media market is projected to reach $25 billion by 2026 and surpass TV advertising by 2028, according to industry forecasts.
The COVID-19 pandemic and the decline of third-party cookies are driving the need for retailers to collect and leverage consumer data for personalized advertising. [ more ]
[ Load more ]