Entrepreneur1 week agoMarketing6 Benefits of Brand Equity | EntrepreneurBrands need to focus on building brand equity early to establish recognition, trust, and differentiation in a competitive market. [ more ]
eLearning Industry2 weeks agoMarketingSaaS Differentiation Marketing StrategiesIdentify unique selling points to differentiate in a crowded SaaS market. [ more ]
LogRocket Blog1 month agoMarketingA guide to crafting your brand strategy - LogRocket BlogEffective brand strategy enhances business value and customer connection. Brand strategy shapes product positioning, differentiation, and long-term success. [ more ]
Entrepreneur1 month agoMarketingTry These Proven Strategies to Stand Out in Complex Markets | EntrepreneurSuccessfully differentiating a company and its product suite leads to benefits like shorter sales cycles and higher margins. Understanding and addressing the complexity of the industry is essential for effective marketing strategies. [ more ]
TechCrunch6 months agoMarketing5 can't-miss strategies to break through in a crowded market | TechCrunchHR tech startups are seeing success in fundraising. Being bold and differentiating from the competition is important in the HR tech space. Selling to HR requires a less-aggressive approach. [ more ]
Forbes3 weeks agoArtificial intelligenceSpotting AI Washing: How Companies Overhype Artificial IntelligenceAI washing involves exaggerating AI capabilities to appear more advanced. It's crucial to differentiate genuine AI from overstated claims for informed decision-making. [ more ]
TNW | Ecosystems2 months agoArtificial intelligenceTurning AI frenzy into fundraising strategy: How startups can win the 2024 investment raceGenerative AI funding declined by 55.3% in Q4 2023 Investors now seek strategic defensibility and differentiation in AI companies [ more ]
Harvard Business Review3 months agoArtificial intelligenceThree Priorities for Moving Your GenAI Program Forward - SPONSOR CONTENT FROM SLALOM AND GOOGLE CLOUDShift towards using GenAI for larger strategic initiatives in 2024 71% of executives don't fully comprehend the scope of tasks AI can effectively augment or automate in their organizations [ more ]
TechCrunch4 months agoArtificial intelligenceHow to pick a name for your AI startup | TechCrunchConsider key factors like user experience, differentiation, and brand attribution when naming an AI technology or company. "AI" is a tangible term that is likely to stay, similar to the term "cloud" in the tech industry. [ more ]
London Business News | Londonlovesbusiness.com3 weeks agoGraphic designBranding tips that'll make your business stand outDifferentiate your business to stand out and thrive in a crowded marketplace. [ more ]
GSMArena.com1 month agoAppleiPhone 17 Plus to have a smaller screen, rumor saysThe screen size of iPhones may change in upcoming models to differentiate between variants. [ more ]
Harvard Business Review6 months agoBusiness intelligencePut Meaning at the Center of Your Business ModelWithout a clear reason for why your company matters, it is unlikely to stand out in the marketplace for long. A successful business model connects with customers, employees, and investors by focusing on the long-term vision. [ more ]