MarTech2 days agoMarketing3 reasons why digital video and CTV are booming in 2024 | MarTechVideo ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance. [ more ]
MarTech3 weeks agoMarketingVideo ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
EMARKETER1 month agoMarketingUS adults are spending more time with digital video and less time with traditional tvUS adults will spend 55 minutes more per day with digital video than with traditional TV in 2024. TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise. [ more ]