#marketing-tactics

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b2b-marketing
beehiiv Blog
4 weeks ago
Marketing

Elevate Your B2B Marketing Game With These Powerful Tactics

Specialized B2B marketing tactics are essential for connecting with business clients and building long-term relationships for sales success. [ more ]
eLearning Industry
4 weeks ago
Marketing

SaaS Unleashed: Building A Powerful B2B Marketing Strategy

B2B marketing strategy is the master plan, while tactics are the tools used to achieve that plan. [ more ]
MarTech
2 months ago
Marketing

3 ways to engage B2B buyers pre-deal | MarTech

Marketing influence in early stages
Maximize existing content assets [ more ]
moreb2b-marketing
Kotaku
2 days ago
Gadgets

Samsung Dunks On Apple's Crushing iPad Commercial Fiasco

Samsung's response to Apple's PR disaster showcases humor and clever marketing tactics in the corporate world. [ more ]
Forbes
3 weeks ago
Artificial intelligence

Spotting AI Washing: How Companies Overhype Artificial Intelligence

AI washing involves exaggerating AI capabilities to appear more advanced. It's crucial to differentiate genuine AI from overstated claims for informed decision-making. [ more ]
Independent
3 weeks ago
JavaScript

Six everyday 'superfoods' - add these nutritional powerhouses to your diet to boost health

Incorporating health-promoting foods is beneficial despite the 'superfood' label. [ more ]
Fast Company
3 weeks ago
Marketing

There's a simple reason you don't believe the influencers in your feed

Smaller social media influencers can engage followers more effectively with high-arousal language. [ more ]
Practical Ecommerce
3 weeks ago
Marketing

Web Marketing Checklist: 42 Tactics for Traffic and Sales

Businesses utilize potent marketing tactics like SEO and structured data for greater traffic and sales. [ more ]
The Drum
4 weeks ago
Marketing

From 'near me' to 'for me': Don't sleep on the next search revolution

AI is shifting search from 'near me' to 'for me,' emphasizing personalized, dynamic results over traditional tactics for marketers. [ more ]
VG247
2 months ago
Podcast

That one live service game you begrudgingly like? It's probably just as bad as all the others, you just need an intervention

Many gamers are put off by live service elements in games, often disguising tedious grind as exciting features.
Despite the prevalence of live service games, some titles manage to offer an enjoyable experience with these elements. [ more ]
Inverse
2 months ago
Health

Are Supplements FDA Approved? Inside the Wild West of Diet Pills and Protein Powder

The dietary supplement industry is lucrative and largely unregulated, leading to potential harm to consumers.
Youth are particularly susceptible to using nonprescribed weight loss products, including dietary supplements, with associated negative health outcomes. [ more ]
www.theguardian.com
2 months ago
Deliverability

Does spam email actually work?

Spam emails are successful in generating revenue for spammers.
Spammers continue to send spam emails because they yield results. [ more ]
Entrepreneur
3 months ago
Books

5 Ways to Maximize Your Profitability as a First-Time Author | Entrepreneur

Authors can maximize profitability by utilizing Kindle and NOOK advertising
Local media can be a powerful method for gaining additional press for a book release. [ more ]
MarTech
5 months ago
Privacy professionals

Marketing value and data: Doing more with less | MarTech

Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy. [ more ]
Entrepreneur
10 months ago
Social media marketing

Kevin O'Leary Recommends This 6-Step Social Media Strategy | Entrepreneur

Many execs or small business owners think social media is complete fluff
The skepticism with investing in social media is that it can be a coin toss if there is a return on investment [ more ]
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