AdExchanger2 weeks agoMarketingHow Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchangerStreaming ad spend projections show social video outpacing CTV growth. [ more ]
MarTech3 weeks agoMarketingVideo ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
AdExchanger3 weeks agoMarketingThe IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]