What if I told you there was an invisible wolf at your marketing door? A force so disruptive, so transformative, that it will forever change how you work, sell, relate to customers, and even perceive reality itself. That wolf is artificial intelligence (AI) - and in this episode, marketing titan Mari Smith and I, Ben Angel, author of The Wolf Is at the Door, sound the alarm on AI's seismic impact.
Mari, the 'Queen of Facebook,' brings her trademark passion for authentic relationship marketing, emphasizing transparency and ethical practices as AI's influence grows. We explore AI's double-edged sword - the looming threats of deep fakes eroding public trust, the degradation of AI-generated content over time, and the complex legal terrain of copyrighting AI outputs.
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