How to Stand Out in a Flood of AI-Generated Social Media Content | Entrepreneur
AI is a transformative force in marketing, with both threats and opportunities. Balancing its use with ethical practices and regulation is crucial. [ more ]
Buffer: All-you-need social media toolkit for small businesses
How to Update Your Consumer Archetypes for Gender Inclusion
Brands need to focus on gender diversity to effectively connect with consumers, especially younger generations questioning traditional binary norms. [ more ]
PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.
PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]
Burger King surprises with sizzling anniversary ad campaign
Burger King celebrates its 70th anniversary with an ad campaign focusing on its tradition of preparing flame-grilled burgers.
The campaign features septuagenarian models showcasing passion around Burger King restaurants to emphasize the brand's longstanding commitment. [ more ]
EXCLUSIVE: Gap Names Diversity Advocate and Former Nike Exec Fabiola Torres Global CMO
The appointment of Fabiola Torres as Gap's global CMO will unify various marketing aspects to enhance customer experience and drive Gap's revival.
Torres has an extensive marketing background, having worked at Nike, Apple, and PepsiCo, and is known for her multicultural marketing expertise. [ more ]
Job Vacancy: Senior Marketing Data Analyst (m/f/d) // JOIN Solutions AG | Marketing & Communications Jobs | Berlin Startup Jobs
JOIN is a rapidly growing HR-tech startup focused on democratizing recruiting and helping small to medium-sized businesses have hiring advantages similar to big companies. [ more ]
Identifying the target audience is crucial for effective marketing. Tailoring messages, focusing resources, and enhancing product development optimize marketing efforts. [ more ]
Building Loyalty: Can Brand Communities Retain High-Revenue Flyers?
Building brand communities is a key marketing strategy, especially in the age of declining traditional marketing effectiveness and advancing technology. [ more ]
Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands. [ more ]
How To Develop A Brand Framework That Gets Results
Branding is crucial for a company's success, as it goes beyond just a logo and slogan; it requires a strong brand framework to define vision and achieve goals. [ more ]
Airbnb launches new global marketing strategy as ad engagement falls flat
Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals. [ more ]
Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters
Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals. [ more ]
Transactional Email Best Practices: Make Ordinary Messages Extraordina
Transactional emails are essential workhorses in marketing, although not glamorous, they play a crucial role in engaging and informing your audience. [ more ]
Tesla axed its entire marketing team-here's why that matters
Tesla laid off its entire marketing team, reflecting a shift in strategy towards more limited marketing investments, and struggling amidst increased competition in the EV market. [ more ]
How To Build a Social Media Presence for Your Brand (2024) - Shopify
Having a strong social media presence allows brands to reach both fans and non-fans, showcasing their personality and creating lasting impressions. [ more ]
Effective Marketing Strategies: Elevate Your Brand & Maximize ROI
Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing. [ more ]
18 Must-Read Marketing Articles (Recommended by Marketers) (2024) - Shopify
A trial-and-error approach helps dial in the best marketing channels and strategies. Online resources like case studies and podcasts can strengthen marketing efforts. [ more ]
"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News
Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy. [ more ]
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising. [ more ]
Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs
Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.
Hands-on experience in developing and implementing social media marketing strategies. [ more ]
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.
Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth. [ more ]
Council Post: A New Vision For The Sales And Marketing Funnel
The traditional sales and marketing funnel is no longer sufficient as leads exhibit unpredictable behaviors, requiring a dynamic and adaptable strategy.
Implementing a dynamic content strategy centered around real-time personalization and segmented micro-funnels can enhance lead engagement and optimize resource allocation. [ more ]