There are much better alternatives to the surface-level demographics and psychographics of cookie-based targeting. Advertisers can take control of their fate - and opt out of the cookie drama - by proactively moving toward new audience segmentation strategies around location intelligence.
Location intelligence is grounded in the belief that the places individuals frequent reveal much about their preferences, lifestyles, and purchasing behaviors. Real-world mobility patterns provide direct and reliable insight into consumer intent, surpassing superficial cookie-based targeting.
#cookie-deprecation #audience-segmentation #location-intelligence #consumer-behavior #advertising-strategies
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