Retail Media Search Is Where Intent and Discovery Will Merge
Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
What the Apple, Bumble and Swehl ad controversies have in common - PR Daily
Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations. [ more ]
Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation
Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws. [ more ]
Influencers are changing how we buy - is your brand ready?
Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Wait, the Cheapest Bottle on a Wine List Costs How Much Now?
The traditional rule of choosing the second-cheapest wine on the menu may not be applicable due to significant price increases in lower-tier wines. [ more ]
Want to win an ad award? You'll need an 'accident' and a few cones
Marketers often overestimate public interest but can capitalize on mistakes that garner attention. Smart marketers understand human behavior and use it to their advantage. [ more ]
6 Things to Know When Building an Authentic Green Brand | Entrepreneur
Building an environmentally sustainable brand requires a thorough commitment to evaluating every aspect of the operation and aligning with green strategies. [ more ]
Electric car sales dropped 41pc in Ireland last month as motor industry calls for more Government support
The decline in registrations of Battery Electric Vehicles (BEVs) in Ireland is demand-driven, emphasizing the need for reassurance and infrastructure development to boost consumer confidence. [ more ]
Large automakers like Ford are delaying electric car production and focusing more on hybrids due to slowing sales of electric vehicles.
Challenges in making and selling electric cars profitably have caused automakers to reconsider their strategy and delay the launch of new electric models. [ more ]
How Generative AI Can Help Overcome Information Overload in Online Shopping
Consumers are overwhelmed by choices and marketing, leading to abandoned online shopping carts. Generative AI can reduce 'noise' and improve engagement and sales. [ more ]
How to Update Your Consumer Archetypes for Gender Inclusion
Brands need to focus on gender diversity to effectively connect with consumers, especially younger generations questioning traditional binary norms. [ more ]
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace | AdExchanger
GSTV aims to capture viewers' attention at gas stations to influence purchase decisions and drive sales, claiming audience action is more likely than traditional TV ads. [ more ]
Influencers sway consumers but authenticity loses some clout, study says
Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent. [ more ]
Mike's Bikes launches 'mega sale' with discounts on everything sitewide
Retailers like Mike's Bikes may surprise shoppers with unexpected sales events, offering significant discounts on products across the website. [ more ]
Social commerce is rapidly growing in APAC and reaching a critical point in Western markets. Brands can utilize social media data to boost success. [ more ]
Why events marketing spend is booming when others channels are sluggish
Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads. [ more ]
Anders Kjall: Innovations in finance - Adapting to trends in the Nordic financial market
Nordic financial market trends include digital solutions, sustainability focus, and tech adoption, shaping consumer behaviors and requiring institutions to embrace technology for competitiveness. [ more ]
Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape
Consumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth. [ more ]
Secondhand clothing on track to take 10% of global fashion sales
Secondhand clothing sales are projected to make up a significant portion of the global fashion market next year, driven by cost of living crisis and sustainability concerns.
Interest in secondhand items is expanding beyond younger shoppers, with a significant percentage of consumers buying pre-owned clothes to afford higher-end brands. [ more ]