The most intense part of Instagram used to be choosing between filters; now, curating 10 photos for a dump and editing Reels leaves users reeling.
Pinterest is a haven from overwhelming social media. Users find it relaxing and anti-social, providing inspiration and reducing stress, burnout.
A 2023 study with U.C. Berkeley revealed that daily interaction with Pinterest's inspiring content reduced stress and burnout among Gen Z college students.
Pinterest's revenue in 2024 Q1 was up 23% year-over-year. Users share appreciation for its calming environment on other platforms like TikTok.
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