Online marketing, also known as digital marketing or internet marketing, encompasses the many ways of promoting products, services, and brands via the internet.
Digital marketing strategies can be divided into two main buckets: paid and organic.
In paid campaigns, marketers pay to put advertisements in front of their target audience, while organic strategies involve developing content that consumers stumble on or seek out.
Online marketing offers advantages over traditional marketing, such as measurability and the ability to track user interactions through cookies.
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