Facebook Ad Sizes and Specs (2024 Guide) - Shopify
Selling on Facebook is crucial for ecommerce brands to reach customers and drive sales through advertising and engaging content on the platform. [ more ]
Managing an online presence can be overwhelming, but there are many tools available to help streamline the process.These tools can assist with tasks such as social media management, website design and maintenance, content creation, and online marketing.In this article, we will discuss the top 10 tools for online management.
How Big-Name CPGs Will Learn From And Sideline Ecommerce-Native Rivals | AdExchanger
Hey, this is James from AdExchanger.Coming in hot with this week's dispatch about what legacy CPG brands are learning from online natives and how they're reasserting their strength in retail stores.I've been asking marketers from well-known store brands whether their toughest competition comes from legacy CPGs, retailer private-label brands or ecommerce-native brands.
How Custom Stickers could help your Viral Marketing Campaign -
Yes, stickers are fun and inexpensive.They can also be very helpful for some offline marketing, yes.But how in the world could they assist your web marketing campaign?We understand if those are your thoughts.Sticker printing might not be your first thought when planning your next viral campaign.But maybe it ought to...
There are many ways to gain visibility and drive traffic, with search engine optimization (SEO) and social media marketing being the top strategies used by marketers.
Online Marketing: How To Create an Online Marketing Strategy (2024) - Shopify
Online marketing involves various strategies and techniques to promote businesses through the internet, including paid and organic approaches. [ more ]
What You Should Know About Digital Marketing For A Local Business - Social Media Explorer
Digital marketing is going to be important regardless of the type of business that you run.The world has gone online and while traditional marketing methods still convert, the best ROI comes from online marketing.Most consumers flock to search engines if they need a specific service or product.Ranking at the top of search engine results can bring in leads and sales on a consistent basis.
Six media agencies make the AFR Fast 100 list of 2022
Six media agencies have made the 2022 Australian Financial Review's Fast 100 list, celebrating Australia's fastest growing companies.Cube Online, founded by Tony Van-Eyk, made the AFR Fast 100 list at #31.The company - based in Sydney's Rosebery - provides local marketing, customer experience and reputation management to small businesses and retailers, according to the publication.
New Year's Business Resolutions - Social Media Explorer
Most people make resolutions for themselves to change some aspect of their lives in the new year.During these times, there is a certain inspirational energy in the air that prompts people to make changes to their businesses.Business resolutions are common among the ranks of entrepreneurs, small businesses, and large corporations alike.
Earn passive income your own way with this $29.99 how-to bundle
Turn your spare time into a few extra bucks with this $30 course on passive income.Photo: Cult of Mac Deals You know the old saying: "Work smarter, not harder."That's easier than ever in our highly digitized economy, but few take full advantage of the opportunity.If you're starting an online business, your most significant assets are your smarts and imagination.
Modern Retail Research: As DTC dominates, marketplaces edge out retailer channels for brand investment
Brands are primarily focused on their owned e-commerce sites.As for other sales channels, new survey results show that marketplaces are now winning slightly more brand investment than retail partner-owned digital platforms.For brands and retailers responding to Glossy and Modern Retail's Q1 2023 survey, marketplaces came in second place, in terms of the sales channel accounting for most investment from brands.
Content Marketing for Small Businesses: 7 Projects for Brand Managers
Content marketing for small businesses doesn't look much different from larger companies.Or rather, it doesn't have to, regardless of your budget, time, or resources ... For example, I live around a lot of coffee shops.The most inexpensive and convenient is Starbucks."Inexpensive" is self-explanatory, but it's "convenient" for a couple of reasons.
Auddy Acquires Audiomy To Expand Into German Language DACH Region
Auddy, one of Europe's fastest-growing podcast solutions organizations, has acquired a podcast advertising sales company focused on the German language/DACH region.
We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market.With a solid reputation built from working with industry leaders such as Vinted, Mediawire, and Agora, Yieldbird has a proven track record of delivering outstanding results for its clients.
3 pointers to navigate the confusing martech marketplace | MarTech
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while?Over time, it looks something like this:
It's a browser-based content management and web development system.
SaaS startup SingleInterface raises $30M to help more businesses get online | TechCrunch
Offline businesses are increasingly adopting online marketing strategies due to the growing number of internet users worldwide.
SingleInterface provides a comprehensive suite of products to assist multi-location brands in various sectors to enhance their digital presence. [ more ]
Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution
Organizations face challenges in safeguarding digital advertising reputation due to the complex nature of online marketing campaigns.
Brand safety policies and impression level verification trackers are crucial, but practical implementation and continuous auditing are essential for effective brand protection. [ more ]
Use of A.D.H.D. Drugs Surged During Pandemic, Study Finds
Prescriptions for ADHD drugs increased during the pandemic, particularly among women and young adults.
The reasons for the increase are unclear, but potential factors include pandemic-related stress, recognition of undiagnosed cases, over-prescription, and online marketing. [ more ]
Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring | AdExchanger
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Livestream video shopping is the latest elusive "holy grail" in online marketing.Marketers want it; they're willing to pay for it ... but it may or may not actually exist.Still, ecommerce brands are starting to experiment with livestream video shopping.Earlier this month, QVC and the Home Shopping Network announced a partnership with Roku to launch the first free live shopping streams on The Roku Channel and, in September, Walmart Connect debuted an Innovation Partners category that, for the time being, consists entirely of live video shopping integrations.
TV 360: Why Marketers Should Combine Linear TV And CTV Advertising | AdExchanger
The number of cord-cutters has never been higher, and ad spend dedicated to connected TV (CTV) is rising steadily every year.But advertisers shouldn't discount linear TV just yet.
Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, with hugely profitable ad business from commerce behemoths such as Amazon and Alibaba, nimble local entrants such as Boots, as well as the surge in e-commerce over the pandemic highlighting exactly why retailers should be taking an interest in the sector.
Modern Retail Research: Brands predict big jumps in ad spend over next 12 months
Of the brands surveyed, 41% said their marketing spend significantly increased in the last 12 months.And 52% predicted that their ad spend will significantly increase in the next 12 months.Meanwhile, only 5% of respondents said their ad spend is likely to decrease somewhat, and 0% said it will decrease significantly.